MBE ACADEMY
The MBE Academy is part of the Dallas/Fort Worth Minority Supplier Development Council’s Strategic Imperative 2. This Strategic Imperative, defined and created by the Board of Directors, is designed to have the Council focus on creating tiered programming to help certified minority-owned business build their capacity, improve operations, establish financial awareness and expand their marketing/sales understanding. Outlined below is the preliminary curriculum planned for 2018-2019.
| CATEGORY | INTENDED OUTCOME KNOW | PLANNED COURSES | CONFIRMED SMEs | PLANNED DATES |
|---|---|---|---|---|
| Sales | Audience able to recognize the key elements of successful benefit/ customer focused selling. | The Buyer's Perspective | Toyota | CONDUCTED MAY 8, 2018 |
| Mentoring | Selected participants will learn how to improve their business | D/FW MSDC Mentoring Pilot Program (12 month program) | Toyota | Kick-Off July 19, 2018 |
| Operations | Audience able to recognize the key elements of operations that can and do impact businesses | Hiring the Best - 3 PART SESSION | Vistra Energy | Rescheduled to October - Watch for further details |
| Finance | Audience able to recognize the purpose of key Financial Metrics and their relevance | Access to Capital (Alternative Fnancing) | Comerica MBDA SBA | September 13th (with MBDA Breakfast) |
| Marketing | Audience able to recognize the purpose of key Financial Metrics and their relevance | Effective Marketing for Your Company (Branding, Value Prop, Tools, etc.) - PART 1 | AT&T | November 7, 2018 |
| C-Suite Speaks (designed for Class 4 & 3 CEO participation) | Audience will get a glimpse into issues, challenges, etc. of large corporate C-Suite | Sessions with C-Suite Executives on various topics, i.e. time utilization, metrics from a C-Suite perspecitve, marketplace, technology, etc. | Session 1 - DART Session 2 - DFW International Airport | Oct -Nov 2018 |
| Marketing | Audience able to recognize the purpose of key Financial Metrics and their relevance | Effective Marketing for Your Company (Branding, Value Prop, Tools, etc.) - PART 2 | PEPSICO | 1QTR 2019 |
| Strategic Planning | Audience able to understand the key elements of Strategic Planning | Strategic Planning | TBD | 2019 |
| Technology | Practical methods to product business data and client data including requirements in RFPs by Buying Entities | Cyber Security | TBD | 2019 |
| Finance | Audience able to recognize the purpose of key Financial Metrics and their relevance | Business Valuation | 2019 | |
| Sales | Negotiating & Closing the Sale | TBD | 2019 | |
| Operations | Best Practices to Keep You Out of Litigation | TBD | 2019 |
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| Technology | Open Source Applications and their Use | TBD | 2019 | |
| Marketing | Creating an Effective Capability Statement | TBD | 2019 |
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| Operations | Creating an Effective Capability Statement | TBD | 2019 |