Announcing the brand-new DART Silver Line to the public in Plano, Richardson, Dallas, Addison and Carrollton at a LIVE event held by DART proved to be an exciting challenge and groundbreaking ceremony captured by the Laguna Media Group.
The Laguna Media Group worked with DART to develop a creative strategy and visual flow that would allow the team to shoot video in each of the five locations (two at 9 am, two at 10 am and one at 10:30 am). Then the real challenge began. The team had to edit and produce one single video for the opening ceremony scheduled for 12:40 am. Not only did it require the video crews to capture and frame the right shots at each location, but also a mobile editing team to take the footage, edit it and produce the final version in THREE hours!
Through careful planning, excellent execution and a dedicated team of experts, Laguna Media Group walked into the ballroom with time to allow the DART representatives to preview the video before showing to the crowd. Needless to say, people in attendance were astonished that the groundbreaking ceremony were pleasantly surprised when the video showed the morning events at the different locations.
LMG’s work demonstrated their expertise and commitment to delivering just what the client wants and when they want it. For further information on how LMG can assist you, visit them at www.lagunamediagroup.com.